30/60/90-day pivot plan
Days 0–30: Freeze, retain, comply
- Compliance: remove deposit/top-up flows; purge payout logic; update T&Cs, onboarding, ads.
- Wallets: build refund/export flows; email users about withdrawals & timeline.
- Retention: launch non-monetary ranked ladders, daily quests, and time-boxed events to keep DAU.
Days 31–60: Rebuild core loop for esports
- Progression: clear MMR/rank tiers, skill badges, seasonal resets.
- Fairness: strict anti-cheat, ping caps, role queues, reporting tools.
- UGC & creator hooks: in-client tournament brackets, spectator mode, shareable highlights, VOD clipping.
Days 61–90: Monetize without stakes
- Cosmetics only: battle passes, skins, emotes; no pay-to-win.
- Sponsorships: brand-safe league naming, prize in-kind (merch, devices), creator codes.
- Live-ops cadence: weekly events, limited-time modes, cross-game collabs.
Product & design guardrails
- Outcomes ≠ purchases: cosmetics must not change match results.
- Clear disclosures: “No real-money stakes” badges; age ratings; KYC only if needed for safety.
- Session health: built-in breaks, screen-time nudges, toxicity filters, and parental dashboards.
Data & metrics to track
- Skill engagement: matches per user/day, rank climb rate, churn after rank loss.
- Creator economy: UGC uploads, VOD shares, watch time, affiliate code usage.
- Safety/compliance: report resolution time, cheater ban rates, ad policy pass rates.
GTM & community
- Creator seeding: give early access to 50–100 mid-tier creators; run clip challenges.
- Campus & club leagues: co-host with colleges; publish schedules, brackets, standings.
- Brand play: secure 2–3 “always-on” category partners (telco, FMCG, fintech) for seasonal events.
Tech checklist
- Server tick & anti-cheat tuned to genre; scalable match-making.
- Observability: match logs, fraud signals, anomaly alerts.
- Payments removed for stakes; cosmetics via compliant gateways with spend caps.
